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What is Branded Content?


What is Branded Content?


Creators, public figures and publishers can tag a business partner when they post branded content. This means that these accounts have a commercial relationship with the business partner that's mentioned, and that they were compensated in some way for the post.


Things to note about Branded Content


When you tag a partner, people will see "Paid partnership with..." above your posts.

Branded content posts are not the same as the ads you see on Instagram.

However, you can create branded content ads in Ads Manager.


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