Instagram Business Account
Instagram Business Accounts are for brands and other businesses, the accounts come with features that will help businesses.
With Business accounts, you can add additional Call-to-Action buttons so that visitors can book an appointment, contact customer service, or even make reservations.
Business Accounts Includes
1. Detailed insights into your audience demographics, the best times to post, and other metrics.
2. Add additional Call-to-Action buttons to your profile so that you can add contact information or a website.
3. Integrations with third-party tools so that you can automatically publish to your profile.
4. The ability to promote Instagram posts as ads.
5. A label, beneath your display name, that lists what your business is about.
6. Instagram Shop able posts, when you sync your store with Instagram.
7. Customized audience targeting to amplify your content.
8. Better access to influencer networks, like Carro.
Instagram Creator Account
Instagram added this option in mid-2019 to meet the needs of content creators. Unlike regular business profiles, Instagram Creator profiles are meant to fulfil the needs to influencers and creators that don’t yet have a business. They are trying to build fan communities, gain brand partnerships, and share within a specific industry. Instagram creators are an important part of the Instagram eco-system.
Creator accounts provide some additional features so that they can build a creator’s personal brand on social media. An Instagram creator account allows them to be a part of our community, while also gaining additional insights.
Creator Accounts Includes
1. Detailed insights into your audience demographics, the best times to post, and other metrics.
2. Add contact options with additional Call-to-Action buttons. Creators have less options for buttons than Business accounts.
3. Get the daily number of follows and unfollows, so that you can see which content performs best.
4. Access to Instagram’s “Creator Studio,” which displays all your stats in one convenient location.
5. Inbox sorting so that your DMs can be sorted into Primary, General, and Requests boxes.
6. A label, listed beneath your display name, so that visitors know what your niche or specialty is.
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